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Ripple Media collaborated with O2Labs’s team of engineers; we found out that there were several dedicated teams working at Ripple Media; One for updating the ads to all their 250+ screens using USB drives, a second team to do daily, weekly inspections on ads running, and a technical team to support on the hardware side.
Also, the core requirement was to break free from the burden of manual labor and the time-consuming tasks at hand. On the whole, it was a logistics nightmare. Some of the challenges are as below.
To eliminate the manual process of ad updates through USB drives.
To eliminate periodic manual inspection of the ads on their screens.
Build a platform to help remotely manage the displays across different geographical locations.
Provide a solution to facilitate the remote management of the displays. (On/Off, Software updates etc.)
An application that provides detailed analytics including ‘Proof of Play’ in any advertisement.
Design a flexible solution to support the rapidly scalable nature of their business.
We designed, developed & delivered a centralised content distribution platform. The dashboard was built with key features - Content creation, Scheduling & Broadcasting.
A media player application was developed, this would be installed on a Single Board Computer that powers the displays across different locations.
Integrated a remote power scheduler application to power On and Off their displays.
Real-time health monitoring and custom push notification alerts were incorporated.
Upon implementation of the solution, Ripple Media has seen a significant reduction of costs on labour, increased efficiency and increase in flexibility to manage all the displays.
Today with our dynamic solution, Ripple Media have moved from fixed duration ad slots like per week, per month model to more dynamic ad plans.
Real-time statistics were provided for the data like - Ad play minutes, Ad play time of the day, Total broadcast reports etc.
All the displays were remotely monitored/managed. (On/Off, Software updates etc)